![]() ![]() Why do these consumers choose these products? It is because they want to live healthier lives and also reduce any perceived harms that may derive from consuming the regular offerings. Nigerian consumers are also increasingly demanding fortified variants of regular food products in their quest for healthier foods. Just as research has shown in the US and Europe, the demand for organic foods is also on the increase in Nigeria as health-conscious consumers demand healthier foods devoid of chemical or synthetic additives or preservatives. Again, more choices have been provided for consumers seeking healthier choices or who wish to avoid discomfort from regular offerings. Interestingly, this healthier brand extension has elicited competition among popular milk brands. Now dairy milk manufacturers have broadened the options as they now offer different brands of lactose-free dairy milk as well as milk low in cholesterol. Non-dairy milk had long been an option for people with lactose intolerance who still desire to or are unable to remove milk from their diets, with such offerings as soya milk, almond milk, coconut milk, non-dairy coffee creamers, and the likes. Many people develop lactose intolerance as they grow into adulthood (lactose is the main component of dairy milk). Certain people experience some measure of incompatibility, (sensitivity, allergy, intolerance, etc) to dairy products. These consumers who choose to continue to enjoy tobacco products without the attendant risks from tobacco combustion, thereby mitigating any harm that would result from tobacco smoke inhalation are able to do so because of the availability of these alternative products.ĭairy makers are also not left out. These options provide alternatives to people who are consciously seeking out healthier food choices as well as others who, due to some existing health conditions, should refrain from taking regular beverages but are unable to abstain.Īlso, adult consumers of combustible tobacco, particularly cigarettes, are opting for smoke-free tobacco products such as e-cigarettes, heated tobacco products (which heat up tobacco without burning), nicotine pouches, patches, gums, and other reduced-risk products. This has resulted in offerings such as low sugar or zero sugar variants of some popular beverages, including carbonated drinks and fruit juices, malt drinks, and even beers. The recent popularity and ubiquity of companies offering healthy snacks is a clear indicator of the growing number of health-conscious consumers in Nigeria.Ĭompanies in the food and beverage sector, for instance, have responded to the clamor for healthier options as people try to redress problems such as obesity (including child obesity), diabetes, high blood pressure, cardiovascular diseases, and other ailments. For instance, health-conscious consumers consider plant-based foods more healthy and the market for plant-based foods has grown by 11% in the last year to a value of $4.5billion, according to the Plant Based Food Association. This was occasioned by increased inquiries by consumers about the calorie and carbohydrate content of various meals served at restaurants.Ĭompanies have also risen to this challenge to satisfy their customers and also to partake in this ever-expanding business category. The International Journal of Behavioural Nutrition and Physical Activity reports that the legislation in the 2010 healthcare reform bill of the US requires chain restaurants to disclose calorie information on all menu forms. These consumers are closely watching calorie intake and the nutritional elements in whatever they consume.ĭata from Symphony Retail (a retail analytics company) show that health-conscious consumers now account for 25-30% of all grocery customers in the US and Europe.Ī study by Food Dive, another retail research firm, shows that 65% of consumers seek functional benefits from the foods and beverages they eat, with Omega -3 fatty acids, green tea, honey, green tea, coffee, and probiotics ranking among their top five preferred ingredients.īusinesses and governments are also making the required adjustments to meet this increasing consumer demand for healthier choices. ![]() This consciousness covers their choices of food, beverages, snacks, fruits, and other consumables. This entails their being particularly conscious of what they put in their bodies- what they consume. Consumers are increasingly interested in living wellness-oriented lifestyles. ![]()
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